JOAQUINA (JOJO) GENTIL
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Sneaker Expo
Date
2023
Location
Los Angeles, OC, Bay Area, San Diego
Role
Producer
Social Content & Experiential Event
Curation of IRL activation for top sponsor, in addition to all social content deliverables.
Role : Producer & Brand Partnership Liaison
As producer for the top sponsor of the Sneaker portion of the event, I oversaw the curation of IRL activations and executing strategies to exceed client KPIs. Additionally, I led efforts in delivering compelling social media content that portrayed the brand and activation while reflecting the community involved with the event and its associated brands.
All Sneaker Expo events are hosted in conjunction with ANIME Impulse, K-PLAY! FEST, and Asian American Expo, where we execute full venue takeovers. This strategic approach not only amplifies audience turnout but also allows us to share our culture and foster a stronger community.
