JOAQUINA (JOJO) GENTIL
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Sneaker Con
Project type
Experiential Events/ Tradeshow /Livestreams
Date
2023
Location
Los Angeles
Role
Producer
Sneaker Con (2023-2024)
Role: Producer and Brand Partnership Liaison for Sponsor of Event
Attendees: 300K+
Cities: 30+
Vendors: 4K+
Sneaker Con is the world’s premier sneaker show, providing a vast platform for vendors and attendees to buy, sell, and trade some of the most sought-after footwear in the game.
I focused on the development and management of sponsor's in-real-life (IRL) activation, as well as social content production and deliverables. The event achieved millions of impressions and hosted A-list guests including figures like President Donald Trump, Quavo, and more. Our top viral video produced garnered 4.1 million views on Instagram.
